Face Care
The hashtag #lipcare has hit the 1.5 billion views mark on Tiktok thanks to GenZ. From scrubs and plumping products to masks, lip care products that plump and soften lips are gaining huge popularity.
While the lip mask trend raised in Asia and is particularly popular in Korea, the use of lip masks to prevent and repair dry, chapped lips and improve a voluminous appearance is now becoming a growing obsession worldwide.
The skin of the lips is very thin and delicate, making it more susceptible to moisture loss and damage. Exposed to external influences such as the sun, cold, wind or heat, lips therefore tend to lose their moisture quickly. As part of the ageing process, the body also produces less collagen, elastin and hyaluronic acid and lips slowly begin to lose their volume and definition.
To maintain a youthful appearance, a good lip care is therefore essential. The latest lip masks not only nourish and smooth, but also offer the benefits known from facial care: Intensive night masks relieve from dryness and moisturise the lips and let them look healthy and fuller in the morning. On the other hand, they are able to strengthen the skin barrier, stimulate collagen production and thus improve the contours and volume of the lips.
Whether in jars or tubes, in a wide variety of flavours and enriched with ingredients such as phyto-retinols, hyaluronic acid, ceramides, niacin and natural plant substances, the new generation of lip masks is diverse.