Following the success of its flagship brand Dr.G, Korean company Gowoonsesang is now bringing VIVIDRAW and Lab.it to U.S. consumers through Amazon, further solidifying its presence in the region.
Renowned for setting global standards in beauty and skincare, so-called «K-beauty» from Korea continues to captivate consumers with its trendsetting innovations and proven results. As a trusted leader in this space, Gowoonsesang is capitalizing on this momentum to introduce its new brands VIVIDRAW and Lab.it in the U.S.
Lee Na-Yoon, Manager of the Overseas Sales Team at Gowoonsesang, shared their perspective on this launch:
«After launching Dr.G in the U.S., we decided to also officially enter the U.S. market with VIVIDRAW and Lab.it. Starting with this Amazon launch, VIVIDRAW will establish itself as a vegan-certified, raw material-based serum brand, while Lab.it will position itself as a K-Dermacosmetic brand at a reasonable price.»
Serums from Vegan Materials
VIVIDRAW represents Gowoonsesang's first vegan beauty line, offering sustainable, nature-derived skincare solutions. Featuring five ampoules—such as the Niacin Onion All Clear Ampoule and the Apple Vinegar Pore Tightening Ampoule—VIVIDRAW is poised to capture the attention of millennials and Gen Z in the U.S. market. Its products are certified vegan and cruelty-free, ensuring they align with the ethical values of today's conscious consumers.
Dermacosmetics for Gen Z
Lab.it, the younger sibling of Gowoonsesang’s popular Dr.G brand, is targeted at Gen Z consumers with its fun and accessible approach to skincare. Its «Pore Line», featuring products such as cleansing foam, peeling gel, and toner, incorporates the unique Tannin Green™ ingredient to balance oil and moisture while addressing pore concerns. With its affordable pricing and effective results, Lab.it is positioning itself as a key player in the K-beauty landscape.
The U.S. launch of these two additional brands on Amazon is part of the Mibelle Group’s vision to expand its global footprint across the different brands.
