Mibelle Biochemistry Unveils VividEYE™

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Mibelle Biochemistry recently launched VividEYE™, a breakthrough eye care ingredient targeting dark circles and puffiness. Derived from organic apple mint leaves, VividEYE™ is crafted to brighten the under-eye area and combat visible signs of fatigue and aging.

Bio-Inspired Concept Derived from Apple Mint Leaves

The skin around the eyes is particularly delicate and often the first area to show signs of aging, with dark circles and puffiness frequently cited as primary concerns. Inspired by the resilience of apple mint, VividEYE™ enhances skin's appearance by strengthening the vascular network, which minimizes blood vessel leakage, and stimulating lymphatic drainage to reduce fluid buildup that causes puffiness.

By acting on melanin production, VividEYE™ also reduces pigmentation under the eyes, ensuring a brighter, more vibrant look. The ingredient supports skin health by reinforcing the skin barrier, making it more resistant to the visible signs of aging.

Organic Source and Gentle Extraction Process

The active compounds in VividEYE™ are extracted from apple mint leaves using a gentle, water-based method that preserves their natural potency. Known for their antibacterial, anti-inflammatory, and antioxidant properties, these leaves are cultivated by a dedicated herb cooperative in Austria. Grown on small, picturesque fields at altitudes of up to 900 meters, they thrive in the pristine mountainous landscape.

Unlike other mints, apple mint contains no menthol, offering a delicate green apple flavour. Historically, it has been valued in traditional Mediterranean medicine for its therapeutic benefits.

Key Benefits of VividEYE™

  • Brightens the eye contour for a more radiant appearance
  • Reduces eye bag volume, diminishing puffiness
  • Strengthens blood vessels, reducing permeability
  • Boosts lymphatic drainage, promoting fluid balance
  • Inhibits melanin production, preventing discoloration

This bio-inspired, eco-friendly ingredient sets a new benchmark for undereye care, providing a natural solution for refreshed, youthful eyes.

 

Learn more about the science behind VividEYE™ in the video below