Nature Clean - new, sustainable detergents and cleaning products

The detergents and cleaning products of the "Migros Plus Oeco Power" brand are gradually being replaced by the new Nature Clean brand. The new detergents and cleaning products come in a modern packaging design, are even more sustainable and clean just as effectively as their predecessors.  

The Mibelle Group plays a pioneering role in the industry with its sustainable laundry detergents and cleaning products and sets ecological milestones with sustainable packaging and formulation solutions. The popular "Migros Plus Oeco Power" line of cleaning products is now being replaced by the new Nature Clean brand. The new look is more modern and highlights the company's expertise in the area of sustainability.

New packaging materials and high degradability

The new high-performance products from Nature Clean are vegan and have a very high biodegradability of at least 96%, in some cases even 100%. In addition to a modern and clear design, the packaging has been designed with sustainability in mind: even more recycled plastic is used: e.g. spray heads made from 67% recycled plastic - an absolute top value worldwide.  

"The Nature Clean range comprises more than 40 products at launch, 39 of which are developed and produced by the Mibelle Group at the Frenkendorf site. Production in Switzerland guarantees short and environmentally friendly transportation routes," says Jon Forrer, Product Manager at the Mibelle Group in Frenkendorf.

The new Nature Clean products are being introduced gradually at Migros.