New active ingredient PinoPlex™ moisturizes the hair

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The Mibelle Biochemistry presented its latest active ingredient PinoPlex™ at in-cosmetics in Paris from April 16 to 18, 2024. The innovative and sustainable hair care ingredient is extracted from pine cones, moisturizes the hair and makes it supple. 

Inspired by pine cones, whose scales open and close depending on the weather, the Research & Development team at Mibelle Biochemistry has developed PinoPlex™. The upcycling product was presented to customers and partners at in-cosmetics in Paris. The new hair care ingredient is a powerful moisturizer that combats dry and damaged hair. PinoPlex™ is an ideal ingredient for various hair care applications, such as split ends remover, leave-in conditioning repair creams, overnight moisturizing leave-in conditioners and more.

Bio-inspired concept made from pine cone scales

The protective cuticle layer of the hair is an indicator of healthy hair - when the cuticle layer is smooth, moisture is trapped in the hair, which in turn looks healthy, beautiful and vital. However, if the scales are open and sticking out, moisture is lost and the hair looks dull and frizzy. PinoPlex™ not only penetrates the hair, but also binds water by smoothing the hair cuticle and making the hair smoother and shinier. The bio-inspired ingredient prevents split ends and improves the integrity of the hair fiber, making the hair more resistant to daily stress and breakage. Hair grows healthier and stronger. 

As an upcycled product, the active ingredient is extracted from pine cones (Pinus sylvestris), which are collected by hand in exceptional and carefully selected French forests. A gentle, environmentally friendly and microwave-assisted extraction process was used to obtain the valuable ingredients.

PinoPlex™ offers the following advantages:

  • leaves hair looking smooth and shiny 

  • increases hair moisture 

  • prevents split ends 

  • offers strength and resilience 

  • supports the differentiation of keratinocytes for healthy hair