The Mibelle Group has developed an initial range of add-water products for Migros. This includes a dishwashing detergent, a glass cleaner and a bathroom cleaner of the Migros Plus «Oeco-Power» brand. The fact that the consumer mixes the concentrate himself with tap water at home has many advantages:
New: Add-Water cleaning products
- 90 % less plastic consumption thanks to refill bags
- Less weight to lug home
- Simple mixing with tap water
- Usual strong cleaning power with Migros Plus «Oeco-Power»
- Less CO2 emissions thanks to reduced packaging waste, production in Switzerland and lower transport weight, as water does not have to be transported unnecessarily
The liquid concentrates with natural-based ingredients can be mixed in a ratio of 1:2 (150 ml concentrate 300 ml water = 450 ml product).
Jon Forrer, Product Manager, and Evelyn Schmitz, Project Manager Business Development, from the Mibelle Group development team are pleased with the market launch at Migros: "We were able to determine during the development process that consumers will only permanently switch to a new concept if the product performance and application do not differ significantly from the existing product. We have achieved these goals with the new Add Water products, and we are now eagerly awaiting sales. Other Mibelle Group customers are also showing great interest in the idea of add-water products."
