Social media platforms like TikTok, Instagram, and YouTube are the hotspots for thelatest cosmetics trends. They offer endless opportunities to network, be creative, be discovered, and are a true sales booster for innovative skin care routines and products. On social media, the next big thing in care could be born, and everyone can become part of this exciting movement.
One trend that is attracting attention in hair care is #PreWashHairRoutine. In the first half of2024, this trend on TikTok has established itself as one of the largest in the hair care industry. In a pre-shampoo treatment, a hair care product is applied before the actual hair wash to promote hydration, nourishment, repair or deep cleansing of the hair or scalp. Hair and/or scalp are pampered with oils, masks, serums, micellar water or peelings to optimally prepare them for the subsequent hair wash. Especially for thin hair, using the conditioner before washing your hair can prevent the hair from hanging flat from your head. The result? Shiny, healthy hair without frizz and a healthy scalp.
For demanding hair and scalp, the pre-wash step is therefore an excellent addition to the existing hair care routine.