In the beauty world, a lot is currently revolving around a trend that originated in Korea: slow aging. In the fight against lines and wrinkles, anti-aging products, Botox and the like used to be at the top of the list. With slow ageing, a relaxed approach to the process of ageing and skin ageing is now coming to the fore - a sense of well-being, self-confidence and slowing down allow us to embrace ageing in all its facets. Slow ageing encompasses a holistic approach that includes lifestyle practices, skincare routines and dietary habits.
A holistically healthy lifestyle, a positive attitude towards old age and a relaxed approach to the signs of time therefore play a key role in slowing down the ageing process. Ultimately, skin ageing is a physiological process that cannot be reversed or stopped in the long term, despite the countless promises of anti-ageing products. Nevertheless, we can support our skin at every stage of life with the right skin care, make it glow and celebrate our smile lines as a natural radiance. It's about understanding how our skin changes over time as it gets older - and how we can deal with this and look after it properly to slow down the ageing process. Slow ageing has also gained importance on social media platforms, especially for younger generations (millennials & GenZ). In line with the holistic approach, many providers also offer other products/services relating to nutrition, sleep and stress management in addition to skin care. Some advertise slow ageing directly on the products, while others advertise suitable product bundles on their homepages, for example. Slow ageing therefore leaves plenty of scope to help consumers grow older in a relaxed way.