Generation Z: They're not just another name on the list - they're the trendsetters, the game changers, and the digital connoisseurs of our time. Just like their predecessors, Gen Z has a set of preferences, behaviours and quirks that define them. For them, social channels and the digital world are more than just tools - they are their playground for communication and self-expression. It is therefore not surprising that for them, products not only have to fulfil their functional purpose. They have to look as stylish and "insta-worthy" as possible and inspire with something special such as a great fragrance, an unusual texture with a tangible effect or eye-catching packaging. After all, the corresponding post should not be boring, but as trendy as possible. This applies to all beauty categories.
In sun care, for example, the "funscreen" trend is all the rage: from neon-coloured peel-and-stick patches to whipped cream mousse or simply cool packaging - Gen Z has integrated sun protection into their daily skin care routine and is always open to trying out new formulations that suit their lifestyle. Brands are therefore getting more creative with new products and trying out new things.
