Blue Beauty
Aquamarine make-up is back and bluer than ever. This year, Gen Z and Millennials will increasingly look for "blue eyeshadow aesthetics" and "turquoise make-up looks" to incorporate this 60s trend into their beauty routines. Beyond the colour, ocean-inspired beauty ingredients are also getting a lot of attention.
Hot Metals
Cool silver tones and gleaming chrome are very popular now. Metallic tones are going mainstream and neutral colours are being swapped for them. Gen Z and Millennials are leading the way with this metallic aesthetic.
Be Jelly
From interior design to fashion and beauty. In 2024, it's all jelly. Inspired by the mysterious jellyfish from the depths of the sea, the trend is also evident in beauty care, for example in gel-like textures.
Make it Big
Big, bigger, the biggest is the topic this year. Oversized opulence is the order of the day and the search for voluminous styles and XXL accessories that match the "fluffy hair" aesthetic is dominating Pinterest. Hairstyles with large braids, big buns and perms are also very popular search terms.
Head to Glow
Skincare does not end with facial care. In 2024, Boomers and Gen Z will be increasingly focussing on luxury lotions, spa days at home and sun creams. Because skincare means care from head to toe.