Cryo as a trend in skin care

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Cryotherapy with ice baths and cold chambers is experiencing a boom. Cyro is also a trend in skin care and promises younger-looking skin and a beautiful glow. Mibelle Biochemistry develops active ingredients that are used in kryotherapy products, such as the active ingredient IceAwake™ with an immediate eye-awakening effect.

The Greek word "kryo" means "cold" - cryotherapy therefore refers to a medical treatment using cold. It has been used by people since ancient times and is said to have many beneficial effects physically and mentally. The cold reduces the blood flow, inhibits inflammation and reduces pain.

Cryotherapy can be applied either locally, when just a part of the body is exposed to the cold, or as whole-body treatment, like an ice immersion bath or the visit of a cold chamber for about 1-3 minutes (-60 to -120 °C). These cold chambers have had a real boom recently - they promise holistic health and fitness benefits, such as

  • improved performance due to more energy
  • shortened regeneration times
  • recovery of body and mind
  • increased vitality and anti-aging effects
  • improved appearance of the skin

Even celebrities like Madonna or Lady Gaga swear by the rejuvenating effect of these ice-cold experiences.

Cryo in Skincare

The ultra-cold treatment has made its way into the facial space as well. With a cryo facial, or also playfully called “frotox”, the skin is treated with local cold. In this non-invasive therapy, the face is blown with ice-cold nitrogen for about six minutes. The shock freezing causes the vessels to constrict, which instantly tightens the skin. The pores contract and small wrinkles are smoothed out. The skin immediately looks fresher, plumper and rejuvenated. On top of that, the cold stimulates the body's own collagen production.

Cryo Beauty at home

There are more and more products popping up on the market which allow you to enjoy the benefits of cryotherapy in your very own bathroom. Tools like the jade roller or the gua sha are now stored in the fridge and used directly from there, and tools especially for cryo therapy such as cryo sticks or cryo roller are available.

Some brands have also picked up on the trend and launched special cryo beauty products. British make-up artist Charlotte Tilbury is taking the glow-enhancing effects of cryotherapy to a whole new level with her new face brand. After years of using ice as a quick fix behind the scenes, Charlotte Tilbury has developed two easy-to-use cryotherapy products that decongest, tone and improve the radiance of skin at home: The Cryo-Recovery Mask is a reusable silicone mask that features cooling gel bead pockets, and the Cooling Eye Serum with Caffeine and Iceawake™ has an instant eye-awakening effect. The active ingredient IceAwake™, developed by Mibelle Biochemistry, is based on an extract of the bacterium Iodobacter ssp. isolated from the soil under a Swiss glacier. IceAwake™ rejuvenated the skin's appearance by reducing the depth of wrinkles, increasing radiance and reducing the tired appearance for a refreshed look.