Our approach

The Mibelle Group belongs to the most sustainable retailer in the world. Even during his lifetime, Gottlieb Duttweiler, Migros’ founder and a bona fide pioneer, called on people to use resources sparingly so the next generation would have a world worth living in. That’s why we’re committed to optimising all environmental protection measures as part of a continuous improvement process in order to reduce our impact on the environment.

Responsible production, research and management has characterised the Mibelle Group from the outset. We have thus ascribed to a comprehensive vision of sustainability and a corresponding commitment.

We not only help our customers to obtain full services optimally tailored to their requirements – sustainability is part of the conviction at our company and offers our customers an expedient added value.

Our targets

We have achieved all sustainability targets of the first stage 2015-2020. Up to 2025, we have set ourselves new ambitious targets, but these are realistic and motivating objectives. The pioneering visions up to 2040 act as beacons providing us with direction in the long term. They prepare the ground for more radical innovations and presuppose certain technical advancements.

We have set ourselves ambitious targets in seven key areas up to 2025.

From 2040, we will only process sustainable raw materials.

From 2040, we will only work with renewable energies.

From 2040, we will only work with closed ecological cycles.

M-Industry Sustainability Roadmap

Our focus

Sustainable Innovations

In the research and development of new products, the Mibelle Group is characterised by innovative strength, enabling it to constantly reconcile sustainability and demand. Equally, we are focusing on product packaging recycling and are committed to high-quality, sustainable raw materials.

Sustainable Production

We are implementing diverse measures for more sustainable production in our businesses. These measures place great emphasis on especially efficient and prudent use of natural resources such as energy, raw materials and water.

Social Commitment

The requirements for the attainment of our goals are good working conditions that the Mibelle Group, as a progressive employer, strives to create (social pioneering). Social fairness and qualified employees are the direct positive consequence of this.

Our commitment

For us, sustainability means that ecological, social and economic aspects are taken into consideration in our daily business activities.

We promise our customers that our products are always at the cutting edge as far as the environment goes.

We handle our soil, water and air with care and strive to create eco-friendly closed loops.

We have a systematic approach to sustainability management under ISO 14001. Our sites in Buchs, Frenkendorf and Sarreguemines are certified accordingly.

The sustainability policy of the M-Industry (PDF)

ISO 14001-2015 certificate of the Mibelle Group (member of the Migros Industrie)

Sustainability stories

Cult «Handy» made of ocean bound plastic

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A limited edition was launched for the first time under the Migros cult brand "Handy" at the beginning of May. The bottle is made of ocean-bound plastic and is ocean blue in color to match the theme.

At the beginning of May, packaging made of ocean-bound plastic entered Migros for the first time. This refers to recycled plastic that is collected in coastal areas so that it does not end up in the oceans. The limited edition of the cult Handy brand is presented in ocean blue color and matching fresh scent. For this project, the Mibelle Group partnered with the Swiss company Tide Ocean SA (#tide), which specializes in upcycling ocean-bound plastic, and with the company Biplast AG.

10 million tons of plastic end up in our oceans every year

This corresponds to more than one truck load per minute. About 80% of these are originally from coastal areas. Fishermen and local communities collect all types of plastics in Thai and Indonesian coastal areas: PET, PP, HDPE and LDPE. The collected plastic is sorted, cleaned and processed into high-quality plastic granulate. The #tide ocean material® generated from this is used to manufacture new products, thus closing the loop.

Sustainable concept with social commitment

The ecological footprint of the #tide ocean material® was calculated using an LCA (Life Cycle Analysis) report. This resulted in up to 80% fewer CO₂ emissions compared to virgin plastic. Along the entire value chain, #tide advocates for fair and safe working conditions for fishermen and collection center workers. To strengthen environmental awareness, regular workshops are held on the subject of plastic recycling and work is carried out with the local population on setting up a local waste management system.

#tide ocean material | ocean-bound plastic solutions