Our approach

The Mibelle Group belongs to the most sustainable retailer in the world. Even during his lifetime, Gottlieb Duttweiler, Migros’ founder and a bona fide pioneer, called on people to use resources sparingly so the next generation would have a world worth living in. That’s why we’re committed to optimising all environmental protection measures as part of a continuous improvement process in order to reduce our impact on the environment.

Responsible production, research and management has characterised the Mibelle Group from the outset. We have thus ascribed to a comprehensive vision of sustainability and a corresponding commitment.

We not only help our customers to obtain full services optimally tailored to their requirements – sustainability is part of the conviction at our company and offers our customers an expedient added value.

Our targets

We have achieved all sustainability targets of the first stage 2015-2020. Up to 2025, we have set ourselves new ambitious targets, but these are realistic and motivating objectives. The pioneering visions up to 2040 act as beacons providing us with direction in the long term. They prepare the ground for more radical innovations and presuppose certain technical advancements.

We have set ourselves ambitious targets in seven key areas up to 2025.

From 2040, we will only process sustainable raw materials.

From 2040, we will only work with renewable energies.

From 2040, we will only work with closed ecological cycles.

M-Industry Sustainability Roadmap

Our focus

Sustainable Innovations

In the research and development of new products, the Mibelle Group is characterised by innovative strength, enabling it to constantly reconcile sustainability and demand. Equally, we are focusing on product packaging recycling and are committed to high-quality, sustainable raw materials.

Sustainable Production

We are implementing diverse measures for more sustainable production in our businesses. These measures place great emphasis on especially efficient and prudent use of natural resources such as energy, raw materials and water.

Social Commitment

The requirements for the attainment of our goals are good working conditions that the Mibelle Group, as a progressive employer, strives to create (social pioneering). Social fairness and qualified employees are the direct positive consequence of this.

Our commitment

For us, sustainability means that ecological, social and economic aspects are taken into consideration in our daily business activities.

We promise our customers that our products are always at the cutting edge as far as the environment goes.

We handle our soil, water and air with care and strive to create eco-friendly closed loops.

We have a systematic approach to sustainability management under ISO 14001. Our sites in Buchs, Frenkendorf and Sarreguemines are certified accordingly.

The sustainability policy of the M-Industry (PDF)

ISO 14001-2015 certificate of the Mibelle Group (member of the Migros Industrie)

Sustainability stories

Cult “Handy” wins two prices at the Swiss Packaging Award 2023

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June 2 was an emotional evening in Aarau, Switzerland. The Mibelle Group project team was proud to win the 2023 Swiss Packaging Award in the Marketing category as well as the Public Award for the Limited Edition of the “Handy” cult brand of dishwashing liquid made of ocean-bound plastic.

The evening was eagerly anticipated as 48 packaging solutions were submitted by 34 participants in six categories for this year's Swiss Packaging Award. Every year, the Swiss Packaging Institute presents the Swiss Packaging Award for outstanding achievements in packaging in the categories of sustainability, convenience, design, marketing, technology/design/machine solutions.

The Mibelle Group won the 2023 Swiss Packaging Award in the Marketing category for the ocean-bound “Handy” cult brand as well as the Public Award thanks to the votes of consumers. Laura Guercio, Product Manager at the Mibelle Group, is very pleased: "The two awards are a great honor and show us that our sustainable packaging solution is addressing consumer needs. It's great that together as Migros we can drive such innovations forward."

From left to right: Marc Krebs of Tide Ocean SA, Claudia Aeschlimann, Packaging Manager Mibelle Group, Laura Guercio, Product Manager Mibelle Group, Alex Fierz of Biplast AG

The blue Handy bottle is made of recycled plastic that would end up in the ocean under normal circumstances. Every year, 10 million tons of plastic end up in our oceans, which is equivalent to more than one truckload per minute. The plastic waste is collected in Thai and Indonesian coastal areas (PET, PP, HDPE and LDPE). The plastic is then sorted, cleaned and processed into high-quality plastic granulate. The resulting #tide ocean material® is used to manufacture new products such as the Migros cult bottle, thereby closing the loop. For the project, Mibelle Group collaborated with the Swiss companies Tide Ocean SA and Biplast AG.

You can find more information here.

06/13/2023