Our approach

The Mibelle Group belongs to the most sustainable retailer in the world. Even during his lifetime, Gottlieb Duttweiler, Migros’ founder and a bona fide pioneer, called on people to use resources sparingly so the next generation would have a world worth living in. That’s why we’re committed to optimising all environmental protection measures as part of a continuous improvement process in order to reduce our impact on the environment.

Responsible production, research and management has characterised the Mibelle Group from the outset. We have thus ascribed to a comprehensive vision of sustainability and a corresponding commitment.

We not only help our customers to obtain full services optimally tailored to their requirements – sustainability is part of the conviction at our company and offers our customers an expedient added value.

Our targets

We have achieved all sustainability targets of the first stage 2015-2020. Up to 2025, we have set ourselves new ambitious targets, but these are realistic and motivating objectives. The pioneering visions up to 2040 act as beacons providing us with direction in the long term. They prepare the ground for more radical innovations and presuppose certain technical advancements.

We have set ourselves ambitious targets in seven key areas up to 2025.

From 2040, we will only process sustainable raw materials.

From 2040, we will only work with renewable energies.

From 2040, we will only work with closed ecological cycles.

M-Industry Sustainability Roadmap

Our focus

Sustainable Innovations

In the research and development of new products, the Mibelle Group is characterised by innovative strength, enabling it to constantly reconcile sustainability and demand. Equally, we are focusing on product packaging recycling and are committed to high-quality, sustainable raw materials.

Sustainable Production

We are implementing diverse measures for more sustainable production in our businesses. These measures place great emphasis on especially efficient and prudent use of natural resources such as energy, raw materials and water.

Social Commitment

The requirements for the attainment of our goals are good working conditions that the Mibelle Group, as a progressive employer, strives to create (social pioneering). Social fairness and qualified employees are the direct positive consequence of this.

Our commitment

For us, sustainability means that ecological, social and economic aspects are taken into consideration in our daily business activities.

We promise our customers that our products are always at the cutting edge as far as the environment goes.

We handle our soil, water and air with care and strive to create eco-friendly closed loops.

We have a systematic approach to sustainability management under ISO 14001. Our sites in Buchs, Frenkendorf and Sarreguemines are certified accordingly.

The sustainability policy of the M-Industry (PDF)

ISO 14001-2015 certificate of the Mibelle Group (member of the Migros Industrie)

Sustainability stories

Nature Clean - new, sustainable detergents and cleaning products

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The detergents and cleaning products of the "Migros Plus Oeco Power" brand are gradually being replaced by the new Nature Clean brand. The new detergents and cleaning products come in a modern packaging design, are even more sustainable and clean just as effectively as their predecessors.

The Mibelle Group plays a pioneering role in the industry with its sustainable laundry detergents and cleaning products and sets ecological milestones with sustainable packaging and formulation solutions. The popular "Migros Plus Oeco Power" line of cleaning products is now being replaced by the new Nature Clean brand. The new look is more modern and highlights the company's expertise in the area of sustainability.

New packaging materials and high degradability

The new high-performance products from Nature Clean are vegan and have a very high biodegradability of at least 96%, in some cases even 100%. In addition to a modern and clear design, the packaging has been designed with sustainability in mind: even more recycled plastic is used: e.g. spray heads made from 67% recycled plastic - an absolute top value worldwide.

"The Nature Clean range comprises more than 40 products at launch, 39 of which are developed and produced by the Mibelle Group at the Frenkendorf site. Production in Switzerland guarantees short and environmentally friendly transportation routes," says Jon Forrer, Product Manager at the Mibelle Group in Frenkendorf.

The new Nature Clean products are being introduced gradually at Migros.

04/02/2024