Cross Category
Puberty is a wild time and it doesn't just start in the teen years. The age between childhood and teenage years is where we find the tweens (derived from English between). Pre-teens, aged about 9 to 12, are trying to figure out how to get along in the world as everything around them changes. But their bodies are also beginning to change noticeably: hormonal development can cause the appearance of first slight skin blemishes, and the activity of their perspiration glands is no longer unnoticed.
It is time to tell them that they need a daily care routine. These days, kids are introduced to skincare products and effective routines at an early age thanks to social media - so of course the topic is not new to tweens. But finding the right products is not that easy in the whole cosmetics market: the classic kids products are too playful and the teen products are often already too focused on the topic of pimples and too aggressive for tweens’ skin. And those looking for a suitable deodorant can spend hours in front of the cosmetics shelf.
The first manufacturers have recognized the potential and have launched entire unisex lines for pre-teens. These often include a gentle face as well as body cleanser, a moisturizer, lip care and a deodorant. Most of them offer a carefully selected range for growing tweens, and those who do it with a clever strategy will be able to win over today's young target group as loyal customers for the rest of the product range later on.